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Coffee Flavor Postum - Coffee Drink Substitute 8 ounce

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All natural, great tasting coffee substitute. Non-GMO, Caffeine Free
All natural, great tasting coffee substitute. Non-GMO, Caffeine Free
Temporarily Out of stock - Please contact us for availability!
Manufacturer Part No: Coffee

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tax free
Coffee Flavor Postum - Coffee Drink Substitute 8 ounce
Available by the single bottle or by a case of 12

Ahhhhh, This is What Wholesome Tastes Like

Take a look at the label and you’ll see why Postum is a coffee replacement you can feel good about.

First, you’ll appreciate what’s in it: Roasted wheat bran, wheat and molasses. That’s it. These simple, natural ingredients are all we need to produce our signature, full-bodied flavor.

You’ll also like what’s NOT in Postum. There’s no caffeine to cause potential sleeplessness, high blood pressure or digestive problems. You won’t find any preservatives, sodium or genetically modified foods, either.
Postum is proud to have earned the Non-GMO Project Verified seal from the Non-GMO Project.

By keeping to the original 1895 Postum recipe, Postum has maintained a wholesome approach to coffee alternatives from a simpler time.
--> 100% all-natural ingredients
--> No caffeine
--> No preservatives
--> Organic
--> Non-GMO certified
--> Kosher Certified
--> Vegan Certified
-> Good as a coffee substitute

Postum has a Rich Tradition, Since 1895
In 1895, the first batch of Postum was made by C.W. Post in a small white barn in Battle Creek, Michigan. Little did he know that his cereal beverage would become a mainstay in American cupboards, celebrated for its roasted flavor and its association with warmth, comfort and family tradition.

Building a Loyal Following
Postum was introduced as the first product in the new Postum Cereal Company, which became General Foods in 1929. Attracting a large following of loyal users, Postum became the top-selling coffee alternative and other caffeinated beverages. During World War II, Postum’s popularity soared as Americans sought a coffee replacement, which was being rationed. Like so many others before them, these new families tried Postum – and loved it.

“Bring Back Our Postum”
In 2007, the beloved brand was discontinued when Kraft acquired Postum through General Foods. Postum lovers responded with a passionate campaign to “Bring Back Our Postum”, using online petitions, blogs and websites to garner support. Their voices were heard loud and clear. In 2012, the coffee substitute, Postum, was purchased by Eliza’s Quest Foods of Charlotte, North Carolina. The company was founded by June and Dayle Rust, two long-time Postum users who grew up with it in their families and who appreciate the deep emotional connections with the brand.

So raise a mug and toast the return of an old friend – because Postum is back, using the same original recipe used by C.W. Post.

A Stroll Down Memory Lane
From the start, Postum advertising was as unique as the beverage itself. C.W. Post was a pioneer in using coupons, samples and product demonstrations to encourage purchase. The coffee alternative was also known for its feisty crusade against the dangers of caffeine, using the slogan “There’s a Reason”. One campaign featured an evil villain named Mr. Coffee Nerves who appeared in print ads and radio commercials.

Ingredients In Original Flavor Postum:
Wheat, Wheat Bran, Molasses, and Wheat Flour.

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